Appleburry Perfume Masters
What started out as a simple redesign of their existing brand and website quickly progressed into a complete makeover. We are big fans of change, and Appleburry became our next big change project. A complete rebrand from choosing a name through site launch.
The goal of this project was to provide a unique way of selling the value proposition of Appleburry; their fragrances. The end vessel being either as EDP, a cream, butter, or oil. In order to help the user choose a perfume from the web, we decided to play a little psychology game using images from our friends at Unsplash.