FXGlobe Recruitment Campaign
FXGlobe want to hire the right people. The right people are a unique breed. FXGlobe believe their new brand talks to them. The right people need the hook to get them to notice FXGlobe. Hmmmm… Easier said than done.
We hashed out many possible angles to target the right audience and decided, feck it, let’s rock a cheeky campaign that is the anti-message of what the target audience is wanting to see or hear. Almost irritate them with the message to get them to look and then hit them with the punch line.
The result is one of the hippest and targeted recruitment campaigns this side of the cosmos. Displayed in and around Limassol, Cyprus, where the target audience tend to congregate (and sometimes near the competition… shhhhh… 😲) to great success!