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Samsung Curve TV Ad Concept

When Samsung and others first launched a curved version of the then traditionally flat televisions, we were astonished by the poor advertising. The claims were ridiculously brilliant image quality and albeit a gimmick, the curve gives a better view point (think curved eyeball?).

We thought we’d have a crack as part of our post-grad studies. We think we’ve nailed it. Images compliments to Samsung.

Deliverables.

Advertising and Strategy